Do you know how to quantify your Customer’s Satisfaction levels? This video by Bain & Company takes a unique look at how to measure success and what better company to showcase the use of the Net Promoter Score (NPS) then, ZAPPOS. The video provides so much more than a metric and how world class, well, is really world [...]
eMarketer has an informative article regarding delivery fulfilment and the concerns with drone delivery. For those in retail, there are opportunities to provide a better Customer Experience. Enjoy...
What could possibly go wrong? Iceland challenges foreigners to sing along to The A-Ö of Iceland, a song featuring words and phrases from the notoriously difficult language. What are you doing differently to be as authentic as you can making sure you stand out in a crowded marketplace? Interesting the evolution of Innovation can come [...]
MarketingProf shares a great article about what Marketing Executives Are Least Prepared For. Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor. The report was based on data from a survey of 500 marketing executives (29% work for B2B firms, 14% work for B2C [...]